2020年的双11,是神州控股(00861.HK)旗下科捷走过的第11个双11,尽管已经积淀十年大促经验,但今年的双11还是有些不一样。本次双11是“两次爆发,双倍快乐。”
今年双11线上促销节奏做了调整,分为了两个时间段:11月1日至3日进行第一次促销,拉开双11的盛大帷幕。11月3日至10日进行第二次预热和预售,在11月11日完成第二次全天24小时的爆发。狂欢从往年的11月11日一天,拉长到了11月1日、2日、3日、11日总计四天。
The two outbreaks are double-edged swords: first of all, it seems that the preheating and pre-sale are lengthened on the surface, which makes it easier to prepare. In fact, it is accompanied by more stringent requirements - 'pre sale speedup'. Some goods even need to be delivered on November 1. Secondly, this year, Kejie expects the single volume to increase by 175%, which puts forward super high requirements for synchronous follow-up in warehouse operation, system support, human logistics, customer service, etc.
As an important participant in the double 11 over the years, Kejie has done enough 'homework' ahead of time
As a third-party logistics service provider 'speaking with strength' in the industry, Kejie has created a new record of double 11 single warehouse delivery volume for three consecutive years. As the leading engine of industry digitization, Kejie has been upgrading the whole supply chain by means of science and technology, and escorting the double 11.
First of all, relying on the intelligent warehouse distribution network all over the country, Kejie has made the overall planning of supply chain operation in advance. Through a series of means such as intelligent prediction, we can help customers to improve floor efficiency and storage efficiency, reduce order cost, and make more sales with less inventory. After 17 years of accumulation, Kejie has 231 warehouses all over the country, which can provide customers with the whole supply chain warehouse transportation and distribution integration business. At the same time, these operation scenarios provide a rich testing ground for the software system developed by Kejie itself. All software development of Kejie is based on the real demand of the supply chain to continuously iterate and upgrade, which naturally blossoms and bears fruit in its own business and has good practicability and compatibility.
It is precisely because Kejie has precious business scenarios that it is possible to really build a big data management system with the whole industry chain architecture and the whole product life cycle through the collaboration of self-developed system and ecology, so as to form a real supply chain brain. This is the source of vitality and creativity of Kejie's technological progress. At the same time, it also lays the foundation of Kejie's unique business model - providing customers with full life cycle supply chain management services.
Finally, practical technology is good technology.
The IOT cargo tracking equipment developed by Kejie can ensure the safety of customers' goods in advance and timely warehousing. It can track the goods according to the order, breaking through the disadvantages of the industry's common trunk line tracking according to the vehicle GPS, unable to get one vote to the end, and relying on manual entry of node information afterwards. In terms of product design, instead of pursuing extreme lightness to ensure standby time, 5300 Ma low-temperature high-capacity battery is selected to ensure normal operation at minus 40 ℃. Even in the current northeast has zero winter, can also maintain 30 days of standby time.
In cangnei, Kejie's intellectualization is always on the way. The 'car to person' mode of Kejie man machine dance 1.0 enables AGV to play the role of picking trucks and complete the order picking by means of man-machine relay. It has been successfully applied in the double 11 promotion with the highest elastic ratio, which is the first in China. Kejie man machine dance 2.0 is the world's first hanging AGV picking scheme, which solves the problem of vertical space utilization in fully automatic unmanned picking area. Kejie man machine dance 3.0 is the first B2B / B2C dual business hybrid AGV picking scheme in China. A series of independent intellectual property rights of the black technology, let the warehouse operation more intelligent and efficient.
The 12th double 11 arrived as scheduled. Although facing many challenges, because of these technological magic weapons, the head of Kejie's business said that he is very confident to hand over a satisfactory answer and will challenge and impact the new industry record.